Asked: October 28, 20202020-10-28T16:20:23+00:00 2020-10-28T16:20:23+00:00 How to lower bounce rate on blog admin 113 Questions 222 Answers 74 Best Answers 4 Points View Profile admin Hey. How to lower bounce rate? Google 2 Answers Voted Oldest Recent james 1 Question 84 Answers 38 Best Answers 6 Points View Profile Best Answer james 2020-10-28T16:23:40+00:00Added an answer on October 28, 2020 at 4:23 pm Also a high bounce rate isn’t necessarily bad. If they bounce after converting then you’re all good. Don’t worry about it unless your bounce rate doesn’t fit the context of your page. There are lots of ways to optimize bounce rate or lower it. But, you have to find out the reason of excessive bounce rate. I mean is your content good enough, is your website and web pages design user attractive and some other stuffs to be analysed. You can work on content part, internal Linking would be great too. But it all depends on the issue which your web pages are dealing with 4. first of all – try to understand the type of bounce you have. if is bounce back to SERP, is bad. but if the visitor is in fact reading your piece, get what he (or she) was looking for, and then simply closing the browser – this is perfectly fine. now, for analysis purposes, even the “good” bounce is better to be defined as not bounce. you can set an event that clearly mark real engagement (stayed in page for at least a minute, for example). sure – generally speaking, the best way to avoid any kind of bounce is to actually make people stay on page and visit more pages. here, internal linking is the usual way. Give emphasis to UI/UX and your content. Also check your audience relevance from your backlinks (seo) and your Google Ads. Without context, bounce rate isn’t really telling you anything. If you only have pageview tracking in place, low bouncerate on a contact page would indicate that this page is either ranking for the wrong searcher intent – or is doing a very bad job of satisfying the users intent. Like Bogdan said, try to understand the type of bounce. On some pages bounce should be considered a good thing. On others – bad. And understand what bounce really is (it’s pretty much a flaw that comes from an antiquated way of tracking): A bounce is just a session with the initial pageview event and no more events sent alongside that client-/session-ID. It does not account for users that outstayed the session timeout (normally 30 mins unless you changed it). It does not account for users that interacted with the content (in such a way that it didn’t trigger any events). So a user could come to your landing page and spend 10+ minutes going through it, showing it to their family/colleagues, sharing it in social media etc. before closing the tab – and still count as a bounce. With interaction type events, you can negate bounce. E.g.: – scrolling events to long-form content to be able to identify if users consumes the content – timed events when the landing pages are meant to engage user for more than e.g. 20 seconds (user has been there for 20 seconds) – interaction events with videos, image carousels, internal interactions (opens accordion, clicked a tab for a product that took them from description to specifications etc.) By doing this, the bounce rate becomes a better metric (it will show people that didn’t stay nor interact with the content that left). And you also get more data on how users do engage with your content that can help you isolate problem areas much quicker. Bounce rate is depreciated by Google as a metric that is not particularly useful. We had a way to adjust it for our needs, but it was still not good because it wasn’t reflecting actual engagements. Many successful visits that were actually fulfilling non-interactive goals were counted as bounces. For this reason, a lot of techniques for reducing it were mostly doing good UX-wise, but were based on assumption coming from questionable data. Start looking at Engaged Sessions in GA4, which are always going to be higher by design. This is because a single page view with duration over 10 seconds in the foreground, OR a conversion event is now counted as engaged session. Give them a reason to click. Completely depends on what type of content you are serving. It is not always important to have a lower bounce rate, in some niche like news it is always higher. Have you made sure to check competitors bounce rate? Maybe you are doing good already. Check to see if you are getting bad seo from someone. Try using a traffic bot for a while to even the numbers. Rule out that it is not your content. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp james 1 Question 84 Answers 38 Best Answers 6 Points View Profile james 2020-10-28T16:20:40+00:00Added an answer on October 28, 2020 at 4:20 pm Write more engaging content and cross link to other pages on your website that are relevant to encourage visitors to stick around. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerLeave an answerCancel reply Attachment Select file Browse Featured image Select file Browse Save my name, email, and website in this browser for the next time I comment.