I am writing a newsletter article on SEO. I wanted to ask the group a couple of questions:
1) What are the telltale signs to spot an SEO cowboy?
2) What are the sure signs of an SEO expert?
I write for a UK franchise of 150 plus partner companies worldwide. Any input would be greatly appreciated.
I have read a couple of SEO bestsellers and have a certification in Search Marketing. I am striving to become more and more well versed in SEO as a Copywriter and Content Writer to support SMEs effectively through content and copy.
Thanks in advance for your time.
All the best, Jai